Skip to content

Privacy

Last updated: [date]

This page explains what we collect when you use shaunlucas.studio and our tools, why we collect it, and what you can ask us to do with it. The short version: we only ask for what we need to do the thing you asked for, we don't sell your data, and you can ask us to delete it at any time.

On this page
  1. Who we are
  2. What this covers
  3. What we collect and why
  4. What we don't do
  5. Who we share it with
  6. Data sent abroad
  7. How long we keep it
  8. Your rights
  9. Cookies
  10. Children
  11. Keeping it safe
  12. Changes
  13. Contact

Who we are

Shaun Lucas is run by Shaun Lucas LLC, a company registered in Wyoming, United States. When this policy says "we" or "us", that's who it means. We're responsible for the personal data described here.

You can reach us about privacy at [privacy email address].

What this covers

This policy covers shaunlucas.studio, its pages in Labs, and the tools on our subdomains, such as untell.shaunlucas.studio. It also covers what we do with details you give us through our forms. Our newsletter runs on Beehiiv, which has its own privacy policy for anything it does on its own pages.

What we collect and why

We only collect what you give us, plus a small amount of technical data from your visit.

Newsletter sign-up

What we collect
Email address
Why
To send you While You Were Posting every two weeks
Legal basis (EU and UK)
Your consent

Whitepaper request

What we collect
Email address, and any details the form asks for
Why
To send you the whitepaper and, if you agree, the newsletter
Legal basis (EU and UK)
Your consent

Tool sign-ups ("Tell me when it's live")

What we collect
Email address
Why
To tell you once, when the tool opens
Legal basis (EU and UK)
Your consent

Product waitlists

What we collect
Email address, plus anything you add: first name, role, where you get comments, what you'd use it for
Why
To tell you when early access opens, and to understand who's interested
Legal basis (EU and UK)
Your consent

Services enquiry

What we collect
Name, work email, company, website, the service you picked, your message, how you found us
Why
To reply to your enquiry and, if you go ahead, to do the work
Legal basis (EU and UK)
Steps you asked us to take before a contract

Untell (when live)

What we collect
The website address you enter, the screenshots and analysis it produces, and your email if you unlock the full redesign
Why
To run the review and send you the results
Legal basis (EU and UK)
Your request, and your consent for the email

Brand Audit (when live)

What we collect
Your name, website, social accounts, industry, location, up to three competitor websites, and your email
Why
To produce the audit and send you the full report
Legal basis (EU and UK)
Your request, and your consent for the email

Every visit

What we collect
Basic technical data such as pages viewed, rough location and device type [depends on the analytics tool]
Why
To see what's working on the site and fix what isn't
Legal basis (EU and UK)
Our legitimate interest in running the site, or your consent where the law requires it
Where What we collect Why Legal basis (EU and UK)
Newsletter sign-up Email address To send you While You Were Posting every two weeks Your consent
Whitepaper request Email address, and any details the form asks for To send you the whitepaper and, if you agree, the newsletter Your consent
Tool sign-ups ("Tell me when it's live") Email address To tell you once, when the tool opens Your consent
Product waitlists Email address, plus anything you add: first name, role, where you get comments, what you'd use it for To tell you when early access opens, and to understand who's interested Your consent
Services enquiry Name, work email, company, website, the service you picked, your message, how you found us To reply to your enquiry and, if you go ahead, to do the work Steps you asked us to take before a contract
Untell (when live) The website address you enter, the screenshots and analysis it produces, and your email if you unlock the full redesign To run the review and send you the results Your request, and your consent for the email
Brand Audit (when live) Your name, website, social accounts, industry, location, up to three competitor websites, and your email To produce the audit and send you the full report Your request, and your consent for the email
Every visit Basic technical data such as pages viewed, rough location and device type [depends on the analytics tool] To see what's working on the site and fix what isn't Our legitimate interest in running the site, or your consent where the law requires it

We keep everyone in one contact list, tagged by where you signed up. That tag is how we know which part of the site is useful. We don't use it to bombard you: you only hear from us about the thing you signed up for, unless you ask for more.

What we don't do

  • We don't sell or rent your personal data.
  • We don't use what you put into our tools to train AI models.
  • We don't make automated decisions about you that have legal or similarly serious effects.

Who we share it with

We use a small number of services to run the site and our tools. They handle your data on our behalf, under contract, and only for the purposes above.

Hostinger
Hosts the site, its forms and our contact list
Beehiiv
Sends the newsletter and manages subscriptions
[Domain email provider]
Sends and receives our email
Google (Tag Manager, Analytics)
Tells us how the site is used
Meta, LinkedIn
Measure the results of our ads
Microsoft Clarity (only if switched on)
Shows how visitors use pages
Anthropic (when Untell and Brand Audit launch)
Powers the analysis in the tools
Service What it does for us
Hostinger Hosts the site, its forms and our contact list
Beehiiv Sends the newsletter and manages subscriptions
[Domain email provider] Sends and receives our email
Google (Tag Manager, Analytics) Tells us how the site is used
Meta, LinkedIn Measure the results of our ads
Microsoft Clarity (only if switched on) Shows how visitors use pages
Anthropic (when Untell and Brand Audit launch) Powers the analysis in the tools

We may also share data if the law requires it, or to protect our rights. If the business is ever sold or restructured, your data would move with it under the same promises.

Data sent abroad

Some of these services store data outside your country, often in the United States. Where the law requires it, they protect it with approved safeguards, such as the European Commission's standard contractual clauses.

How long we keep it

  • Newsletter: until you unsubscribe.
  • Tool and waitlist sign-ups: until the launch email goes out, then [12 months], unless you join the newsletter.
  • Tool results: [12 months], so you can come back to them, unless you ask us to delete them sooner.
  • Enquiries: [two years] if nothing comes of it. If you become a client, for as long as the law requires us to keep business records.
  • Analytics: [14 months], or the analytics tool's default.

Your rights

Wherever you live, you can ask us to:

  • show you the personal data we hold about you
  • correct anything that's wrong
  • delete it
  • stop using it, or use it for less
  • send it to you, or to someone else, in a common format

If we rely on your consent, you can withdraw it at any time. Every email we send has an unsubscribe link, and that works instantly.

To use any of these rights, email [privacy email address]. We'll reply within a month, usually much sooner. If you're in the EU or UK and you're unhappy with how we've handled it, you can complain to your local data protection authority. If you're in California or another US state with a privacy law, you have the same rights to know, correct and delete, and we'll never treat you differently for using them.

Cookies

We use a small number of cookies to keep the site working and to count visits. Where the law requires it, we ask first, and you can change your mind at any time from the link in the footer.

Children

The site isn't meant for anyone under 16, and we don't knowingly collect data from them. If you think a child has given us their details, tell us and we'll delete them.

Keeping it safe

We use services with proper security, limit who can see your data, and only keep it as long as we need it. No system is perfect, but if something ever went wrong, we'd tell you and the authorities where the law requires it.

Changes

If we change this policy, we'll update the date at the top. If the change matters, we'll tell you by email first.

Privacy

Contact

Questions about privacy go to [privacy email address].