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Labs

Where we build and test.

Most of what's here started as a fix for a problem in our own work. The free tools open soon and the products are still being built. Join the list for whichever you want and we'll tell you when it's ready.

Tools

Free tools

Built for our own work and opening to everyone soon. Free to use.

Untell

Coming soon

Drop in a website and Untell shows you what makes it look AI-made, then sketches a version that doesn't.

You'll get a score and a list of the tells it found, from stock layouts to copy that sounds like every other site. Add your email to unlock the full redesign. Websites first, social graphics after.

One email when it opens. Nothing else unless you ask.

Brand Audit

Coming soon

Give it your website, socials and three competitors, and Brand Audit shows how your audience actually sees you next to how you describe yourself.

It reads your positioning, messaging and audience against the competition, then shows where the openings are and which pivots are worth considering. You'll see a free summary straight away, and the full report arrives by email.

One email when it opens. Nothing else unless you ask.

Get the next one

Every two weeks, a look at what we've been testing and what the evidence actually says. Free, and you can leave in one click.